- Most eCommerce businesses rely on paid ads to generate sales, but this is expensive and cuts into your profit margins. Learn how to get the most for your budget.
- How to choose the software and tools you’ll need to grow your eCommerce store before you buy it.
- How to create processes and automation in your company that make you more money in the long run.
Online markets are still booming with opportunities. There are still billions of dollars to be made in ecommerce, so there’s no surprise that new companies are popping up every day.
If you are struggling to make a go of your eCommerce biz, or really want to see some massive growth this year, here are 7 proven strategies to make more money online.
1. Create a blog that drives traffic.
“One of the hardest part of growing an ecommerce business is getting enough traffic to your website. Most ecommerce businesses rely on paid ads to generate sales, but this is expensive and cuts into your profit margins. I recommend focusing on an inbound marketing strategy so you can improve your store’s rankings in organic search results. It takes more time than buying ads but the payoff is greater.
An effective inbound marketing campaign starts with an active blog. Every content marketing plan should include an overview of the customer research journey. Defining the customer’s research journey involves thinking about what your prospective customers are looking for, the questions and problems they have, and tailoring your blog content to address their pain points.” Earl Choate, Concrete Camouflage, www.concretecamouflage.com
2. Invest in a good PIM software solution.
Being able to get your products online quickly and efficiently is a vital component to the long-term success of your eCommerce company, especially if you want to play with the big boys. Google loves eCommerce companies that continually share products, as well as offer an easily accessible user interface. PIM (Product Information Management) systems can help with all of that. “With a PIM system, you can bulk update content, images, meta-data and attributes from our suppliers. Now customers see exactly the right information, and we can use the enhanced data to improve meta titles and descriptions, which are an on-page ranking signal.
3. Use shopping ads from the start.
Getting sales from the get-go is vital to your long-term growth as an ecommerce company. One of the best ways to get sales right away is to set up ads that target your customers from the start.
“I’ve worked with dozens of ecommerce companies, and the #1 thing that has helped them explode in terms of growth is using product-specific paid ads. By this, I mean using Google shopping ads specifically, as well as product-specific remarketing ads.” — Stacy Caprio, www.acceleratedgrowthmarketing.com
4. Get your products on as many channels as possible.
Being in more than one location online is a must if you want to propel your growth.
“Growing an eCommerce company starts with a diversification strategy, backed with clear channels of distribution and legal enforcement.
It may not sound sexy, but it’s absolutely one of the biggest challenges most companies face they begin to grow and expand. Companies first need to focus on optimizing and listing their products on multiple channels (Amazon, eBay, Walmart, Rakuten, etc.)
5. The more you automate your processes, the faster you’ll grow.
The more you can automate your ecommerce processes, the faster and easier you’ll grow. Setting up systems takes time, but it’s time well spent.
“My best tip to grow an ecommerce business: Automation. Automation. Automation. I can’t say it enough. From accounting to order fulfillment to marketing it’s best to automate everything you can. wisdom titus
or example, automate the sales data from your eCommerce cart to your accounting software. Automate email follow-ups based on customer behavior and profiles. The more you can automate the more you can do with less and free up yourself for high-value business growth activities.” Kelly, Block Island Organics | https://www.blockislandorganics.com
One great way to automate your process is to use a landing page builder tool which allows you to quickly create new storefronts, expand your markets quickly and automate the page creation process.
6. Invest in the right software from the start.
Choosing the right platform for your ecommerce business is a serious decision. Take the time to do your homework first before you commit. Don’t just think about the company you have now, the sales you’ll have during your first few years, but the growth and sales you will have as you grow.
7. Invest in search marketing.
Our final tip to accelerating your ecommerce store growth is to invest in search marketing. We started off this blog talking about creating a blog that drives organic traffic and yes, that is one way to invest in organic, but there are others. Learn all you can about SEO and keyword-specific industry topics that you are in before you launch your shop.
If you are going to be using a platform such as Amazon, you’re going to have to learn how Amazon ranks their products as well, which means you’ll have to do some digging into keywords specific to your industry on Amazon. If you don’t know the first thing about search marketing, don’t panic. There are many industry experts who can provide a comprehensive search marketing strategy specific to your store and industry keywords.
If you are looking to hire an SEO or search marketing expert, here are a few quick tips:
- Ask about the software tools they use and why (great SEO experts have a variety of tools that can cost thousands of dollars per month)
- Ask for some case studies and reports
- Don’t believe the hype! Nobody can guarantee a #1 ranking on Amazon or Google. If someone tells you that, run.
- Don’t hire anyone that uses black hat strategies — gone are the days of keywords stuffing, and fake backlinking!
- Get them to discuss metrics and data. What do they track? What will they track for you?
Hiring an SEO expert can be a big win for your ecommerce store if you find the right person or agency. Don’t be fooled into a high retainer monthly with little data, no metrics and fake promises! There are a lot of SEO experts out there that do the hard work of getting your store ranked, and know that although organic traffic might take some time (even a year or more) to generate, the ROI is far higher than continually paying for AdWords.